"They said it would be a sale if it fell below 2 million shares of Hynix"... But when it really dropped, fear came first [World of Retail Investors]
- Input
- 2026-07-14 06:00:00
- Updated
- 2026-07-14 06:00:00
/Photo=Yonhap News Agency [Financial News] # Mr. Kim, a 40-year-old office worker, vowed last month that he would buy SK hynix without hesitation if a correction pushed the stock down into the 2 million won range.He made the promise after watching the company hit an all-time high of 2,987,000 won during intraday trading. A friend who invested in stocks with him mocked the idea, saying, "Do you really think it will ever reach 2 million won?" Kim replied, "If it does, that will be the real sale.95%, that day. SK hynix and Samsung Electronics posted losses of more than 15% and 10%, respectively.
8 million won range during trading, he failed to buy even a single share. He later lamented that the price was too frightening to act on the old saying, "Buy when others are fearful, and sell when others are greedy.
95%, that day. SK hynix and Samsung Electronics posted losses of more than 15% and 10%, respectively.
" "He said he would pick it up if it fell to 2 million won" — but. On the 25th of last month, when SK hynix touched 2,987,000 won, its highest price of the year and came close to the so-called "3 million Hynix" milestone, investment communities were flooded with comments such as, "If it drops into the 2 million won range, I’ll invest everything I have and buy it.
95%, that day. SK hynix and Samsung Electronics posted losses of more than 15% and 10%, respectively." The stock had already surged more than 340% this year, thrilling retail investors. Optimism kept building as favorable news around Artificial Intelligence (AI) memory and a historic Nasdaq American Depositary Receipt (ADR) listing added to the momentum.
Brokerage firms also kept raising their target prices to 3 million won and 4 million won. Predictions that a 2 million won "sale" would be hard to see again continued to circulate.
But on the 13th, SK hynix closed at 1,845,000 won, down more than 15% from the previous trading day. 53 million won, on the first day of its Nasdaq ADR listing on the 10th (local time), the domestic shares moved in the opposite direction.
95%, that day. SK hynix and Samsung Electronics posted losses of more than 15% and 10%, respectively.
88. 9 million won level, extending beyond the so-called "2 million Hynix" that everyone had called a bargain, retail investors reacted coolly.
95%, that day. SK hynix and Samsung Electronics posted losses of more than 15% and 10%, respectively.8 million won range, so if I buy, it will probably drop even more. " This is not just a reaction to SK hynix’s plunge.
When stock prices soar, retail investors often say in unison that any correction is an opportunity. But in the middle of a sharp selloff, when prices become attractive, they often shift to a wait-and-see stance or even join in panic selling.
This can be explained by recency bias. The human brain is wired to overvalue recent experiences, and seeing a stock’s price prefix change so dramatically in a short period can intensify fear and make investors hesitate to buy.
Loss aversion also plays a role. The moment investors see a falling chart, they think, "If I buy now, I’ll take an immediate loss.
95%, that day. SK hynix and Samsung Electronics posted losses of more than 15% and 10%, respectively.
" The pain of losses felt right now outweighs the expectation of gains, and that distorts judgment. As a result, the lower the stock falls, the stronger the belief becomes that it will keep falling.
95%, that day. SK hynix and Samsung Electronics posted losses of more than 15% and 10%, respectively.2% from its peak, but brokerage views remain divided Opinions in the brokerage sector remain mixed. Korea Investment & Securities Co.
, Ltd. cut its estimates for SK hynix’s operating profit this year and next by 9% and 11%, respectively.
8 million won. In a report released that day, Chae Min-sook of Korea Investment & Securities explained, "This is not a concern about earnings, but the result of making price assumptions more realistic based on signed long-term supply agreements.
95%, that day. SK hynix and Samsung Electronics posted losses of more than 15% and 10%, respectively.
" She added that earnings stability from the expansion of LTA and high profitability centered on HBM are likely to continue for a long time, and said, "The valuation will be rerated based on sustainability, not the size of profits. 85 million won with a "hold" recommendation.
95%, that day. SK hynix and Samsung Electronics posted losses of more than 15% and 10%, respectively.
8 million won range on the day. Lee Min-hwi of BNK Investment & Securities explained the reason for the view, saying, "There is a growing possibility that hyperscalers will slow the pace of their future AI investment, which creates a gap with current semiconductor earnings forecasts." I don’t want to become one of those people who keep saying, "I should have bought, I should have sold, I should have held. " Stocks, real estate, and wealth-building strategies all seem to work out for everyone else but me.The world of investing is hard no matter how much you study, but if you want to receive this column, World of Retail Investors, more conveniently, please subscribe to the reporter profile page.We also welcome tips from retail investors who have investment stories they would like to share.
95%, that day. SK hynix and Samsung Electronics posted losses of more than 15% and 10%, respectively.bng@fnnews.com Kim Hee-sun Reporter