Made in Korea, Sent Abroad... Dividends of Top 5 Luxury Brands Top 2 Trillion Won in Three Years [Luxury Price Story]

[Financial News] The five major luxury brands — Hermes, Louis Vuitton, Chanel, Christian Dior and Cartier — have remitted more than 2 trillion won in dividends to their overseas headquarters over the past three years.
According to Yonhap News Agency on the 1st, CEO Score, a corporate data research institute, released an analysis of the performance and dividend trends of the top 100 foreign companies by sales from 2023 to 2025.
The survey found that the total dividends paid by these foreign companies during the period came to 18.4917 trillion won, equal to 52.0% of their combined net profit of 35.5406 trillion won. By contrast, the 10 largest domestic companies by sales, including Samsung Electronics and SK hynix, posted cumulative net profit of 213.3057 trillion won and paid 62.848 trillion won in dividends, for a payout ratio of 29.5%, about half that of the foreign firms.
In particular, the dividend payouts of the five luxury brands known as 'Erusha' — Hermes, Louis Vuitton and Chanel — along with Dior and Cartier, stood out.
The five entities — Hermes Korea Ltd., Louis Vuitton Korea, Chanel Korea, Christian Dior Couture Korea Co., Ltd. and Richemont Korea (Cartier) — sent a combined 210.86 billion won in dividends to their overseas headquarters over the past three years.
By brand, Louis Vuitton Korea paid the most at 599.3 billion won, excluding its 2025 annual dividend, followed by Hermes Korea at 570 billion won, Chanel Korea at 422.5 billion won, excluding its 2025 annual dividend, Christian Dior Couture Korea at 340 billion won and Richemont Korea at 176.8 billion won.
Among the companies surveyed, Coupang paid the largest amount of dividends over the past three years. In 2025 alone, Coupang remitted 146.59 billion won to its U.S. headquarters, Coupang, Inc. It was the company's first dividend since its establishment in 2013.
It was followed by EUKOR Car Carriers with 145.19 billion won, or 76.9% of net profit; Citibank Korea with 107.86 billion won, or 120.3%; MetLife Life Insurance with 97.24 billion won, or 152.3%; Oriental Brewery (OB) with 76.28 billion won, or 137.4%; Apple Korea Limited with 64.06 billion won, or 85.6%; LINA Life Insurance Company with 64 billion won, or 49.8%; 3M Korea with 62.26 billion won, or 156.4%; Standard Chartered Bank Korea Ltd. with 60.7 billion won, or 74.2%; and Costco Wholesale Korea, Ltd. with 60 billion won, or 104.9%.
newssu@fnnews.com Kim Soo-yeon Reporter