OpenAI Holds First Executive Event in Korea, Accelerating Enterprise AI Expansion

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[Financial News] OpenAI has held its first event in Korea for corporate executives, stepping up efforts to win over the domestic business market. Following the recent establishment of its local subsidiary and expanded cooperation with the government, OpenAI is now moving faster to secure enterprise customers and deepen its push into Korea's Enterprise AI market.
OpenAI said on the 29th that it held its first domestic executive event, the Exec Summit, in Seoul on the 27th. More than 130 executives from business and technology divisions at major Korean companies attended.
The event was held under the theme "Intelligence at Work." It focused on how AI can be applied not just as a productivity tool, but across a company's data, systems, and work processes. OpenAI said AI use is rapidly expanding in a wide range of business tasks, including document writing, analysis, research, and operations, as well as software development.
In fact, weekly active users of ChatGPT Codex in Korea have increased tenfold from the beginning of this year. OpenAI said more than half of domestic Codex requests now come from non-development tasks such as document writing, analysis, research, and operations.
The event was attended by OpenAI's global and regional leaders, including Chief Strategy Officer Jason Kwon, Vice President of Enterprise Ashley Kramer, and KyoungHoon Harrison Kim, head of OpenAI Korea. In the following sessions, the company showcased AI use cases in business settings, centered on Codex, Workspace Agent, and Forward Deployed Engineering (FDE).
On site, OpenAI demonstrated a workflow in which an AI agent analyzed supply chain issues, checked inventory and shipping data, and then reviewed the financial impact. It also presented examples of Codex supporting market research, candidate analysis, spreadsheet creation, brand campaign planning, website development, and executive reporting materials.
OpenAI also introduced its recently emphasized security strategy. In his keynote speech, Jason Kwon said, "The foundation of AI adoption is trust and security," adding that OpenAI is helping strengthen the capabilities of Korean government agencies and corporate security teams through Daybreak, its cybersecurity initiative.
As a domestic corporate case, KRAFTON, Inc.'s companywide AI transformation was shared. Since declaring an "AI-first" strategy last year, KRAFTON, Inc. has expanded AI use across the organization, and as of February this year, its generative AI tool adoption rate had reached 97.2%. KRAFTON, Inc. said it is using Codex to help new employees learn legacy code, document development work, organize meeting minutes and action items, and build internal automation tools.
KyoungHoon Harrison Kim, head of OpenAI Korea, said, "OpenAI plans to continue expanding cooperation with Korean companies so that AI can be safely integrated into real work and organizational operations, and so that it can lead to repeatable results in the industrial field. We will keep supporting this across technology, products, and partnerships."
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yjjoe@fnnews.com Jo Yoon-ju Reporter