"Boss, why don't you hire one Ilbe inspector?" ... Companies startled by 'Tank Day' controversy [What do you think?]

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[Financial News] A new slang term, "White Ilbe," is spreading online after the controversy over Starbucks Coffee Korea Co., Ltd.'s "May 18 Tank Day" event. The term refers to people who screen out hate speech for companies.
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On the 19th, a post appeared on an online community saying, in effect, that a company should have one Ilbe Storehouse (Ilbe) insider as an inspector, because such a person would know the culture well.
When a comment reading "White Ilbe" was added to the post, the phrase quickly spread.
White Ilbe is a play on "white-hat hacker," a term for someone who finds security vulnerabilities.
The idea is that companies should have someone who is familiar with hate speech used in far-right communities such as Ilbe Storehouse (Ilbe), in order to protect the organization.
As the White Ilbe discourse spread, fictional resumes parodying the idea also began appearing online.
One resume, titled "Community Risk Prevention Specialist," included a self-introduction saying the applicant had long experience in various online communities and could detect and filter out potential controversies in advance.
Under the "Work history" section, it listed 40 fixed nicknames on DC Inside, 30 Namuwiki accounts, and "15 years on Ilbe," among other items.
The "Legal and dispute history" section mentioned nine defamation lawsuits and a record of insult charges, while the "Foreign languages" section listed fluency in the speech styles used by different communities.
It is not a real job application, but a satire mocking companies that want to hire people well versed in hate speech.
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The reason terms like "White Ilbe" and fictional resumes are gaining traction is that companies that fail to filter out "hate risks" have been hit one after another.
Starbucks Coffee Korea Co., Ltd. came under fire on the 18th after holding its "May 18 Tank Day" event, with critics saying it demeaned the pro-democracy movement.
As the backlash grew, videos of people destroying Starbucks products and posts certifying boycott participation followed, along with press conferences condemning the company by civil society organizations.
In this atmosphere, corporate PR and marketing staff are putting considerable effort into screening out hate speech in advance.
One company marketing employee, identified as A, checks DC Inside, theqoo, Instiz, and X (formerly Twitter) every day to monitor newly emerging hate expressions and any controversies involving the company.
Before posting card news, A also runs drafts through artificial intelligence to check for risky wording. A said, "Watching communities is part of the job."
Some staff members, however, say the burden of verification is heavy.
Another PR staffer, B, said, "There are so many different forms of hate speech, and new ones keep appearing, so there are limits to checking everything. We also can't spend unlimited time verifying content, so it's a dilemma."
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sms@fnnews.com Sung Min-seo Reporter