BTS to Join Madonna at First-Ever Halftime Show for the North and Central America World Cup Final... "A Super Bowl-Style Concert"

\r\n
\r\n\r\n
[Financial News] BTS will serve as a co-headliner for the halftime show at the 2026 FIFA World Cup final, which will take place on July 19, local time, at MetLife Stadium in New York City, New Jersey.
Through Big Hit Music on the 15th, BTS said they were "deeply honored" and shared their feelings about the event. "It is a great honor to stand on such a meaningful stage where the whole world comes together," they said. "We believe music is a universal language that conveys hope and unity. It is even more meaningful that we can share that message with global audiences through this World Cup and help expand educational opportunities for children."
This will be the first time BTS has appeared on a World Cup stage as a full group. In 2022, Jungkook participated in the vocals for the official soundtrack of the 2022 FIFA World Cup, "Dreamers," and later performed at the opening ceremony.
Earlier, on the 14th local time, Global Citizen and FIFA announced that BTS would join legendary pop star Madonna and Colombian singer Shakira as co-headliners of the halftime show for the 2026 FIFA World Cup final.
This will be the first halftime show ever held at a FIFA World Cup final. The show will be produced by the international advocacy group Global Citizen and broadcast live around the world. Chris Martin of Coldplay will curate the event. Characters from "Sesame Street" and "The Muppets" will also appear in the lineup, signaling a show for all generations. Hamish Hamilton, who directed the Super Bowl Halftime Show, will oversee the production.
Global Citizen is the world's largest movement aimed at ending extreme poverty. It runs large-scale campaigns and music events to address issues such as climate change, global health, and expanded access to education. BTS previously appeared as a group at Global Citizen Live in 2021.
Meanwhile, Reuters, The Associated Press, and The Guardian in the U.K. quickly reported that FIFA would introduce a halftime show for the first time in the history of the World Cup final. AP described it as a "Super Bowl-style" event and said it would be a symbolic moment that opens a new era for entertainment at the World Cup final.
jashin@fnnews.com Shin Jin-a Reporter