"Finally landing in Korea"... Meta AI joins the AI chatbot battle [IT item of the day]

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[Financial News] Meta Platforms' artificial intelligence (AI) chatbot, Meta AI, has made its debut in the Korean market. As Meta joins the domestic generative AI chatbot market, where global big tech companies are already competing fiercely, competition is expected to intensify.
According to the IT industry on the 14th, Korean users can now use Meta AI through the Meta AI app and website. It has been about a year since it was first launched globally in April last year.
The service runs on Muse Spark, developed by Meta Superintelligence Lab (MSL). It can answer users' questions, and also offers image analysis, content generation, information search, and simple web-based output creation.
Meta AI handles a wide range of requests through its 'Instant mode,' which provides quick answers to simple questions, and its 'Reasoning mode,' which supports deeper inference. Users can switch between the modes depending on their needs and situation.
Powered by strong multimodal recognition capabilities, Meta AI goes beyond simply reading entered text and can understand the situation the user is actually seeing. For example, if a user opens the Meta AI app on a smartphone and points the camera at an airport snack stand, the AI can rank the products by protein content.
It also processes questions by running multiple assistant agents at the same time. When planning a family trip to Florida, one agent can map out the overall itinerary while another looks for activities to do with children, allowing the system to handle different tasks simultaneously and provide an answer.
Meta Platforms is expected to expand Meta AI to its services and devices, including Instagram, Facebook, Facebook Messenger, and Meta AI glasses. In some service regions, including the United States, users can already invoke Meta AI within Instagram, Facebook, and Facebook Messenger.
Meta Platforms said it is working to reflect its understanding of Korean culture, language, and context so that AI can be used in ways that are more relevant and natural in the daily lives of Korean users. 
wongood@fnnews.com Joo Won-gyu Reporter