Tuesday, May 5, 2026

"Mom, buy me Samsung Electronics as a Children's Day gift" ... Parents open their wallets without hesitation [World of Retail Investors]

Input
2026-05-05 08:00:00
Updated
2026-05-05 08:00:00
/Photo = AI-generated image created to help readers understand the article [AI-generated image - Gemini] \r\n [Financial News] Ahead of Children's Day, Lee Young-hyun, 41, a pseudonym, was thinking about a gift for her 10-year-old son, Min-jun.
She added the LEGO her son usually liked to an online shopping cart. But just before paying, she checked a KakaoTalk message from her son and was shocked.
"Mom, don't buy me LEGO. Buy me stocks.Samsung Electronics. " Even though stock investing is all the rage these days, it still felt strange to Lee that her third-grade son was asking for stocks.She also worried that it might not be age-appropriate. Then she suddenly remembered advice from people around her that it can be good to let children try investing a small amount of money as part of financial education.96 and breaking above the 6,900 level for the first time ever. She thought it could be a good chance to teach him the joy of growing money.After a brief hesitation, Lee looked at the price of the toy in her online shopping cart and decided, "Yes, let's buy stocks instead. " The toy her son liked cost 190,000 won.
Even as she added it to the cart, she thought, "It's expensive for something he'll probably not even play with for more than a few years. " But opening a stock account in her son's name and buying one share of Samsung Electronics Co.
, Ltd. for a similar amount did not feel expensive.
She added the LEGO her son usually liked to an online shopping cart. But just before paying, she checked a KakaoTalk message from her son and was shocked.
Even if the stock later went underwater, it seemed like a much more worthwhile gift in every respect. Stocks instead of toys .
She added the LEGO her son usually liked to an online shopping cart. But just before paying, she checked a KakaoTalk message from her son and was shocked.
parents are changing In fact, the gift list for parents is quietly changing. 8% of respondents in multiple responses.That figure was higher than game consoles such as Nintendo Co. , Ltd.0%. The changing mood around stocks owned by minors is also reflected in the numbers.
According to Korea Securities Depository (KSD), the number of stockholders under the age of 20 reached 769,624 last year, about eight times the 98,612 recorded in 2019.Data from Shinhan Investment Corp.for the first quarter of this year also showed that account openings for minors rose 272% from a year earlier, while average balances per account came to about 10 million won.
She added the LEGO her son usually liked to an online shopping cart. But just before paying, she checked a KakaoTalk message from her son and was shocked.
The main investment picks for children were Samsung Electronics Co.
She added the LEGO her son usually liked to an online shopping cart. But just before paying, she checked a KakaoTalk message from her son and was shocked.
, Ltd., SK hynix, and the S&P 500 ETF .Why can stocks be bought without much hesitation? .the reverse use of present bias Lee hesitated when buying a 190,000-won toy, but readily opened her wallet for Samsung Electronics Co., Ltd.shares costing nearly 230,000 won.Her behavior may be an instinctive reversal of "present bias" .Present bias is the tendency for people to value a small reward right now more highly than a larger reward in the future.It is a concept explained in Nudge by Nobel laureates Richard H.
Thaler and Cass Sunstein, who argued that people tend to undervalue future gains and overvalue immediate satisfaction.
.A toy is a classic product of present bias.It is a concept explained in Nudge by Nobel laureates Richard H.From Lee's perspective, the money feels like it disappears immediately into "consumption." Stocks, however, leave something behind in the future, so even if the amount is similar, the psychological resistance is different.What matters most is that a stock gift is considered a "gift" under tax law The tax deduction limit for gifts to minor children is 20 million won over 10 years , and parents should be careful because repeated short-term trading in a child's account could create additional gift tax risks.I don't want to become someone who keeps saying, "I should have bought it, I should have sold it, I should have held on .
She added the LEGO her son usually liked to an online shopping cart. But just before paying, she checked a KakaoTalk message from her son and was shocked.
" Stocks, real estate, and wealth-building all seem to be going well for everyone but me.The world of investing is difficult no matter how much you study, and this is a story that will make you clap in sympathy.[World of Retail Investors] If you want to receive it more conveniently, please subscribe to the reporter's page.We also welcome tips from retail investors who have investment stories they would like to share.
She added the LEGO her son usually liked to an online shopping cart. But just before paying, she checked a KakaoTalk message from her son and was shocked.
bng@fnnews.com Kim Hee-sun Reporter