Byeon Woo-seok and IU's 'Perfect Crown' sparks a syndrome ... Episode 1 reaches 22.25 million cumulative viewers, 'equivalent to 42% of the population'

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[Financial News] The MBC Friday-Saturday drama 'Perfect Crown,' starring Byeon Woo-seok and IU, drew as many as 22.25 million viewers for its first episode alone.
According to IGAWorks' 'Perfect Crown Program Performance Analysis' report released on the 28th, the first episode of 'Perfect Crown,' which aired on the 10th, recorded 22.25 million cumulative viewers in a single day, including reruns. The estimate was based on data from 18 million set-top boxes from KT Corporation, SK Broadband and LG Uplus.
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The series had already ranked No. 1 in TV-OTT buzz before it aired, and it proved its anticipation by topping daily program ratings on its premiere day. It drew the largest audience among competing shows in the same time slot, and 27.6% of viewers watched more than 75% of the entire broadcast, showing strong engagement.
It also aired as reruns on MBC and other channels, showing a pattern of repeated viewing. By channel, MBC's combined live and rerun audience accounted for the largest share at 9,017,830 viewers. It was followed by ENA reruns with 3,766,473 viewers, MBC DramaNet with 3,677,918, MBC every1 with 2,570,964, Channel S with 2,138,512 and E Channel with 1,083,301.
As it spread across terrestrial, cable and general programming channels, the content's reach was proven in numbers.
A product placement scene featuring a chicken brand and IU also attracted about 6.89 million viewers, underscoring its advertising impact.
jashin@fnnews.com Shin Jin-a Reporter