A Mainland Chinese Brokerage Says Samsung Electronics Could Rise to 360,000 Won, Marking the First Analysis of a Korean Individual Company

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[Financial News] A leading Chinese brokerage has initiated coverage of Samsung Electronics for the first time and set a target price of 356,000 won. This is the first time a mainland Chinese brokerage has begun coverage of an individual listed company in South Korea.
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According to China’s investment industry on the 22nd, Huatai Securities recently issued a report that initiated coverage of Samsung Electronics and assigned it a target price of 356,000 won with a "buy" recommendation.
Huatai Securities, which is listed in Shanghai, Hong Kong, and London, is a major brokerage that ranks first in China in terms of stock trading volume and M&A deals. Its move to analyze Samsung Electronics is seen as reflecting growing interest in South Korean stocks, as the KOSPI Composite Index has recently outperformed major global benchmarks.
In its 28-page report, Huatai Securities described Samsung Electronics as "one of the few companies in the world that operates in memory semiconductors, system semiconductor design, and foundry businesses, as well as a comprehensive technology company that produces smart devices and components." It added that "by leveraging the integration advantages of memory, systems, and advanced packaging in 2026-2027, it will achieve a higher share in HBM4 and generate strong profitability during periods of DRAM price increases thanks to its scale advantages."
It also said improvements in corporate governance following the South Korean government's revision of the Commercial Act would contribute to long-term gains in corporate value, and described Samsung Electronics as "one of the key beneficiaries of expanding demand for AI infrastructure."
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Huatai Securities forecast Samsung Electronics' revenue and operating profit for this year at 713.391 trillion won and 382.984 trillion won, respectively. It also projected revenue of 902.74 trillion won and operating profit of 463.802 trillion won next year.
The outlook was not entirely positive. The brokerage cited a downturn in the semiconductor cycle, weaker-than-expected AI demand, and geopolitical and trade disputes as risk factors.
The target price Huatai Securities set for Samsung Electronics is the highest among foreign investment banks.
Earlier, JPMorgan Chase & Co. set a target price of 300,000 won, Morgan Stanley 248,000 won, Citigroup 280,000 won, and Nomura Securities 320,000 won.
y27k@fnnews.com Seo Yoon-kyung Reporter