Diesel Prices Rise Amid Middle East War, Hyundai Strengthens Hybrid and EV Strategy in Indonesian Market

【Jakarta, Indonesia = Aulia Maulida Hamdani】As diesel prices continue to rise due to the fallout from the war in the Middle East, PT Hyundai Motors Indonesia is pursuing a diversification strategy centered on hybrid and electric vehicles.
According to local media on the 22nd, some models produced by Hyundai Motor Company, including the Palisade and Staria, still rely on diesel engines. Analysts say this could make sales more difficult as diesel prices climb.
In response, Fransiscus Soerjopranoto, COO of PT Hyundai Motors Indonesia, said, "We are closely monitoring the current situation, and we advise customers to use the fuel recommended by the manufacturer to preserve vehicle performance and value."
Hyundai Motor Company sees the current period of oil price volatility as an opportunity to shift its product portfolio strategy. Fransiscus, the COO, explained, "We are continuously reshaping our portfolio from internal combustion engine (ICE) vehicles to hybrids and electric vehicles (EVs), and we are offering a wide range of electrified models, including the Palisade Hybrid, Santa Fe Hybrid, Hyundai Ioniq 5, and Hyundai Kona Electric."
He added, "Through this strategy, we are providing a variety of options so that consumers can choose vehicles that fit their mobility needs and budget conditions, even amid energy price fluctuations." 

aulia9195@fnnews.com Aulia Maulida Hamdani Reporter