Google launches 'Gemini in Chrome' in South Korea... "Simplify 20 tabs into one"

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[Financial News] Google will officially launch 'Gemini in Chrome' in South Korea, integrating its generative artificial intelligence (AI) service, Google Gemini, into its Chrome web browser. The company aims to help users handle everything from everyday web browsing to complex work-related research directly in the browser, increasing time spent on the service and locking users into the Google ecosystem.
On the 20th, Google said it will roll out an updated version of Chrome across South Korea and the Asia-Pacific region, powered by its latest AI model, Gemini 3.1, and designed to significantly improve web search and usability. In an online session held the previous day, Charmaine De Silva, Google Chrome product lead, said, "Gemini in Chrome is designed to turn a task that takes 20 minutes across 20 tabs into something that can be done in a single tab in just a few minutes." She added, "The era of a new, safe and useful browser has arrived."
The feature will first be available on desktop and iOS. On Android devices, users can press and hold the power button to instantly call up AI and connect it with other apps, including Chrome. In the Chrome window, clicking the star-shaped Gemini logo in the upper-right corner opens a small chat box, allowing users to ask questions about the content on a website.
The core of the update is maximizing work efficiency within a single screen. Users no longer need to switch between multiple tabs, as Gemini built into the browser's side panel can instantly summarize the webpage they are reading or extract key information. It can also handle context-specific requests, such as adapting a recipe for vegetarians or generating practice questions for an exam based on a web document. By remembering the context of previously visited pages, the AI removes the need to keep multiple windows open unnecessarily. Gemini can understand not only text in Chrome tabs but also images and videos, and it remembers user information to provide personalized responses.
The feature also connects with Google's core services, including Gmail, Google Maps, Google Calendar and YouTube. While browsing, users can draft emails, check map locations or add calendar events directly from the side of the screen without leaving the page. In particular, a new feature will allow users to cross-check fragmented information spread across multiple tabs on one screen and compare and organize it in table form, significantly reducing the time needed for research. Google also said its latest image-generation AI model, Gemini 2.5 Flash Image, will be built into Chrome. Without a separate image-editing program or file upload process, users can instantly transform images in the browser simply by entering text prompts in the side panel.
Google emphasized that it built safety measures into the design from the start to address security concerns raised by expanded AI convenience. The company pre-trained the model to identify prompt injection attacks, in which AI is tricked into carrying out malicious commands. It also built the system so that sensitive tasks directly tied to personal information, such as sending emails or registering calendar events, always require the user's final confirmation. A Google official said, "We are strengthening our security system on multiple layers through hacking defense training," and added, "We plan to keep adding more AI convenience features this year and continue expanding the languages and countries we support."
wongood@fnnews.com Juwonkyu Reporter