Lim Young-woong tops ad model rankings, with IU and Park Bo-gum in the top three

[The Financial News] Singer Lim Young-woong has ranked No. 1 in the advertising model category of the "K-Brand Index," compiled by the Asia Brand Research Institute.
According to the Asia Brand Research Institute on the 25th, the latest advertising model rankings were based on the top 30 figures by search volume on major portal sites. The institute analyzed 4,819,963,133 cases of online big data collected between January 1 and December 31, 2025.
With Lim Young-woong taking first place, IU came in second, followed by Park Bo-gum in third, Jang Won-young in fourth, Yoo Jae-suk in fifth, Jung Kook in sixth, Byeon Woo-seok in seventh, V in eighth, Karina in ninth, and Lee Jun-ho in tenth, rounding out the top 10.
The K-Brand Index is an online-based indicator calculated by incorporating trend, media, social, positive, negative, activation, community, and AI indices.
Ryu Won-seon, head of research at the Asia Brand Research Institute, said, "Big data shows that Lim Young-woong, IU, and Park Bo-gum have the presence of 'irreplaceable top models' who are the most trusted in the advertising industry."
jashin@fnnews.com Shin Jin-ah Reporter