"Did the BTS comeback boost vanish in a day?" Hybe shares plunge over 15%
- Input
- 2026-03-23 12:35:12
- Updated
- 2026-03-23 12:35:12
[The Financial News] Right after the BTS comeback concert at Gwanghwamun Square in Seoul wrapped up, shares of their agency Hybe began to plunge in early trading.
As of 12:30 p.m. on the 23rd, Hybe was trading at 290,500 won, down 53,500 won, or 15.55%, from the previous session.
The sharp drop is seen as the result of selling pressure from investors who believed the event-driven momentum had faded.
The BTS comeback concert at Gwanghwamun Square began at 8 p.m. on the 21st and ran for about an hour. During the show, BTS performed tracks from their fifth full-length album "Arirang" as well as hit songs such as "Butter" and "Dynamite."
Hybe estimated the audience at 104,000, while the Seoul Metropolitan Government put the figure at up to 48,000.
moon@fnnews.com Moon Young-jin Reporter