Adobe joins hands with Nvidia to accelerate AI-based content creation

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According to Financial News, Adobe Inc. announced on the 18th that it has entered into a strategic partnership with Nvidia Corporation to accelerate content creation and personalization based on Artificial Intelligence (AI).
The collaboration comes as generative AI is reshaping industries. It aims to combine Adobe Inc.'s creative solutions and models with Nvidia Corporation's strengths in accelerated computing and open models.
The two companies will jointly develop next-generation Adobe Firefly models and an agentic workflow.
\r\nThe new Firefly models will leverage NVIDIA CUDA-X, NVIDIA NeMo libraries, and Kosmos models to provide precise control features and support high-quality content generation.
\r\nThey will also collaborate on developing NVIDIA NemoClaw, an open-source stack for running autonomous agents. Using an agent toolkit and NVIDIA Nemotron, the partners plan to significantly increase the speed of marketing content production.
A 3D digital twin solution for marketing content automation will also be introduced. By integrating the NVIDIA Omniverse library into Adobe Inc.'s technology, the companies will create Universal Scene Description (OpenUSD)-based virtual replicas that preserve brand identity and deliver a consistent marketing experience.
In addition, Adobe Inc. will apply Nvidia Corporation's AI infrastructure to its key tools, including Adobe Acrobat, Adobe Photoshop, Adobe Premiere Pro, and Frame.io, to maximize application performance. In particular, Adobe plans to combine Nvidia's computing technology with Adobe Firefly Foundry to provide large-scale, enterprise-grade AI model offerings that companies can safely tailor to their own Intellectual Property Right (IPR).
Shantanu Narayen, Adobe Inc.'s chief executive officer (CEO), stated, "Through our partnership with Nvidia, we will combine 3D digital twins for marketing with an agent framework to shape the future of controllable, enterprise-grade AI workflows." Jensen Huang, Nvidia Corporation's CEO, also emphasized, "We will advance our collaboration to jointly build next-generation models that will transform creativity and customer experience."
Going forward, the two companies plan to establish a joint go-to-market strategy to rapidly roll out these AI innovations to enterprise customers around the world. 
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wongood@fnnews.com Joo Won-gyu Reporter