"When will it be back in stock?" The 5,000-won parenting item from Daiso Industries that’s flooding with inquiries...now being resold at a markup

[Financial News] A cost-effective 5,000-won parenting item is gaining popularity. The assembly-type paper playhouse sold by Daiso is selling out at stores as demand from parents surges during the school vacation season. Online, posts sharing user reviews and tips on how to purchase it are being uploaded.
The product that is drawing a flood of purchase inquiries is Daiso’s “Daiso Paper Playhouse you can color.” As of the 20th, when you search for this product on Daiso Mall, a pop-up appears saying, “This item is not currently being sold on Daiso Mall.”
Released in late 2024, this product is an assembly-type paper playhouse. Once assembled, it measures 71 cm × 61 cm × 83 cm, so a child around 95 cm tall can actually go inside and play. Children can also color it, so it goes beyond being a simple toy and can be used as a dedicated space just for them.
As it has drawn attention as a “perfect stay-at-home item” mainly on online communities and Social Networking Service (SNS) platforms, user reviews have been steadily posted. Most of the feedback has been positive, with comments such as “My child goes inside and won’t come out,” and “The kids love having a space of their own.”
One netizen praised it, saying, “For children, it creates a creative space, and for parents, it eases the financial burden, forming a new parenting culture,” adding, “With just a small cost of 5,000 won, it creates a scene where the whole family gathers in the living room to decorate the paper playhouse together.”

Despite its popularity, it is not easy to buy.
Since it cannot be purchased online, customers have to visit physical stores. It is not sold at every store nationwide, and even where it is available, quantities are limited, so it often sells out as soon as it comes in. On secondhand marketplaces, it is even being resold at a markup.
As a result, posts sharing how to buy it have also appeared online.
Another netizen explained, “If you go to the Daiso official website and enter the product name or code to search stores, you can check whether it is sold out.”
y27k@fnnews.com Seo Yoon-kyung Reporter