"I trusted the goose down label and bought it, but I was misled"... KFTC sanctions 17 online clothing companies including E-Land World

According to Financial News, 17 online clothing companies that exaggerated the fill and material content of their products in advertisements have been sanctioned by the Korea Fair Trade Commission (KFTC).
The Korea Fair Trade Commission (KFTC) announced on the 15th that it had issued corrective orders and warnings to 17 online clothing retailers that falsely or exaggeratedly advertised the down and cashmere content of winter clothing products such as goose down jackets, duck down jackets, and winter coats. Consumers who purchased the related products have been offered remedies such as refunds.
The KFTC issued corrective orders to three companies—E-Land World, T-Cloud, and Archive Co.—and imposed warning measures on the remaining 14 companies.
This investigation was launched after consumer complaints were filed in the first quarter of this year that the down content of padded jackets sold on clothing platforms such as MUSINSA fell short of the stated standards. Since May, the KFTC has conducted an investigation, uncovered false and exaggerated advertising practices at 17 companies, and ordered corrective measures such as deleting or revising the advertisements and suspending sales.
By product type, in the case of goose down jackets, there were instances where products were advertised as goose down even though they did not meet the labeling standard for goose down (at least 80% goose feathers and at least 75% down), or where feathers from other birds such as ducks were mixed in but the products were labeled as if only goose feathers had been used.
For duck down jackets, cases were found where products were labeled as "down" or "duck down" even though the down content did not meet the standard (at least 75%), or where the down content was advertised as higher than it actually was. In addition, for some products such as winter coats, the cashmere content of the fabric was exaggerated or labeled in a way that did not match the facts.
The companies involved deleted or revised the problematic advertisements or halted product sales before or during the KFTC investigation, and they apologized to customers who had purchased the relevant products and provided refunds, including via text message notifications.
A KFTC official stated, "If similar false advertising cases occur on clothing platforms in the future, we plan to establish and operate a working-level consultation channel between the KFTC and clothing platforms so that violations can be corrected quickly and consumer damage can be remedied."

hippo@fnnews.com Kim Chan-mi Reporter