"Is That Really the Little Girl from ‘Dad! Where Are We Going?’"... Pro Golfer Song Ji-ah Stuns with Her Striking New Look

[Financial News] "The hearts of all the aunties and uncles out there won’t be able to take this..."
Song Ji-ah, daughter of soccer star Song Chong-gug, who once captured the hearts of online aunties and uncles on the Munhwa Broadcasting Corporation (MBC) variety show "Dad! Where Are We Going?", has become a hot topic after revealing her remarkably mature beauty and recent updates. Once seen as just an adorable little girl, she has now grown into a full-fledged professional golfer with looks worthy of a girl-group center.
In the photos released on the 8th by her mother, Park Yeon-su, Song Ji-ah was no longer the "Ji-ah" we used to know. Her serious gaze as she signs a sponsor’s cap and her distinct, well-defined features embody a "fully completed" beauty. On top of that, news that she has signed an exclusive contract with GAD Sports, home to top stars such as Kim Hyo-joo and Park Min-ji, signals that she is ready to soar beyond simply being a celebrity’s daughter and emerge as the next "golf goddess."

According to the sports marketing industry on the 9th, Song Ji-ah recently signed an exclusive management contract with GAD Sports. This agency is truly the "Avengers of the golf world," representing world-class Kim Hyo-joo, Queen of the KLPGA Park Min-ji, Long-Distance Goddess Bang Shinsil, and other top stars of the era.
In August last year, Song Ji-ah officially stepped onto the professional stage by earning full-member status with the Korea Ladies Professional Golf Association (KLPGA). Industry insiders predict that, with her national-team-level athleticism inherited from her father and looks worthy of a girl-group center, she could become the KLPGA’s biggest attraction next season—provided her results back it up. Her agency likewise stated that it "highly values Song Ji-ah’s star quality and potential" and unveiled ambitious plans to maximize her brand value.
Behind her dazzling rise stands the dedication of her mother, Park Yeon-su. As a single mother who has raised her son and daughter on her own, Park shared the heartwarming news on her social media on the 8th.

Park Yeon-su wrote, "I’m so grateful for how 2026 is starting," as she posted a photo of the new electric car they received as sponsorship.
She added, "Over the past three years, I drove more than 150,000 km supporting my daughter and often felt distressed over fuel costs, but now all those worries are gone," unable to hide her emotion. In the released photo, Song Ji-ah is seen signing a sponsor’s cap, already exuding the aura of a seasoned professional.
Online reactions have been explosive. Fans who remember Ji-ah from MBC’s "Dad! Where Are We Going?" are saying things like, "I can’t believe Ji-ah has grown this much already," "Her visuals are already championship level," and "If she’s inherited her dad’s athleticism, she’s going to be huge," expressing high expectations.
If Song Ji-ah finishes near the top of the leaderboard or hoists a winner’s trophy on tour next season, the impact is expected to be beyond imagination.
With the narrative of being a "World Cup hero’s daughter" and undeniable star quality, all eyes in the golf world are already on Song Ji-ah’s every step to see whether she can become the new Cinderella on the course in 2026.

jsi@fnnews.com Jeon Sang-il Reporter