Friday, April 3, 2026

Sony Korea launches lens registration promotion to mark ‘Sony Alpha 7 V’ debut

Input
2026-01-09 10:09:00
Updated
2026-01-09 10:09:00
Sony Korea announced on the 9th that, to celebrate the launch of the new Sony Alpha 7 V in the Sony Alpha 7 series, which has recorded the highest sales among its full-frame lineup, it will run a Sony GM II Trinity lenses registration promotion through March 2.
The lens trinity refers to a three-lens set covering wide-angle, standard, and telephoto focal lengths. Sony has built a second-generation GM zoom lens trinity lineup with a maximum aperture of F2.8, consisting of the Sony FE 16-35mm F2.8 GM II lens for wide angle (16–35 mm), the Sony FE 24-70mm F2.8 GM II for standard focal lengths (24–70 mm), and the Sony FE 70-200mm F2.8 GM OSS II for telephoto (70–200 mm).
The current registration promotion covers three lenses: the Sony FE 16-35mm F2.8 GM II lens, the Sony FE 24-70mm F2.8 GM II, and the Sony FE 70-200mm F2.8 GM OSS II. Customers who purchase one of these lenses and register it as a genuine product will receive a gift along with the GM II Trinity lenses.
The gifts include a Sony MRW-G3 memory card reader, a 256-gigabyte (GB) Sony SD memory card, a Sony BC-ZD1 battery charger dedicated to the NP-FZ100 rechargeable battery pack, and a G Master Limited Edition Strap, from which customers can choose.
mkchang@fnnews.com Jang Min-kwon Reporter