JOBKOREA Wins Bronze in TV Category at Seoul Creative Award of Film Advertising

JOBKOREA announced on the 9th that, together with Albamon, it won the bronze prize in the TV category at the 2025 Seoul Creative Award of Film Advertising.
Launched in 2003 and now in its 23rd year, the Seoul Creative Award of Film Advertising is the largest on- and offline video advertising festival in Korea, with participation from ordinary internet users, advertising professionals, and a panel of expert judges. Through a three-stage evaluation process, the awards have earned a reputation for fairness and broad public appeal. This year, a total of 427 campaigns were submitted, competing for top honors.
JOBKOREA and Albamon received the bronze prize in the TV category for their campaign, “Respect Every Worker, Respect Every Job in the World.” The campaign was highly rated by the judges for its storytelling, clarity of message, and creative execution.
The campaign delivered a message of respect to both office workers and part-time employees, shedding new light on the meaning and value of work. By delicately portraying “grown-ups” doing their best in their respective roles, it resonated across generations with sincere storytelling.
The campaign was rolled out extensively across offline channels such as subways used by commuters, university districts, and cinemas, as well as on social media platforms including the official YouTube channel. Combined views of the main film and manifesto video reached 25 million. The official YouTube channel also surpassed 100,000 subscribers, earning the Silver Creator Award.
JOBKOREA and Albamon have consistently delivered a variety of messages that encourage every moment of challenge and effort. Most recently, through the “Alba Tour” campaign, they reinterpreted part-time work not as simple labor but as a process of experience and growth, helping to raise interest in part-time jobs and build empathy.
Thanks to these branding efforts, JOBKOREA and Albamon last year received several honors, including three consecutive years at No. 1 in the Korea Brand Power Index (K-BPI), four consecutive years at No. 1 at the Brand Customer Loyalty Awards, the Max Summit Award grand prize, and three awards at the Korea Advertising Awards.
Marking its 30th anniversary this year, JOBKOREA plans to further advance its Artificial Intelligence (AI)-based job-matching services while strengthening its role as a brand that connects and supports every working moment with authentic messages. By organically combining AI-driven innovation with branding, the company aims to move beyond a recruitment platform and grow into a brand that represents Korea’s work culture.
Kim Yeoreum, head of JOBKOREA’s Beyond Branding Team, stated, “Last year’s brand campaign focused on empathizing with and supporting working people, and we devoted a great deal of attention to that. As we celebrate our 30th anniversary this year, we will go beyond building rapport with the public to expand AI-based service experiences that keep pace with changing trends, and we will continue to lead the industry in brand communication.”

butter@fnnews.com Kang Kyung-rae Reporter