"Ski Instructor Carries Female Guest Down Slope 'Like a Princess'... Controversy Over 1 Million Won Service at Chinese Ski Resort"

[Financial News] A video showing a male ski instructor carrying a female guest down the slope 'like a princess' as part of a birthday package at a ski resort in northeastern China has sparked controversy online.
On the 5th, the South China Morning Post (SCMP) reported that a woman named Zhao posted on her social media about enjoying a special birthday event at Northeast Asia Ski Resort in Shenyang, Liaoning Province, China.
The video shows a male instructor in a white ski suit carrying Zhao in his arms as he skis down the outdoor slope. Throughout the descent, Zhao smiles brightly, waving her arms around the instructor’s shoulders.
Other instructors dressed in orange can be seen nearby, holding congratulatory banners, bouquets, and cakes to celebrate Zhao’s birthday.
It is reported that she paid over 5,000 yuan (about 1.03 million won) for the birthday package at the ski resort. Local media noted that the birthday package at the resort can be customized and priced according to the guest’s requests.
Zhao commented, "This was my first time using the service. I recommended it to my friends as well."
The resort explained to local media that this birthday service is part of its official 'Carry Ski' program. Carry Ski is a service where an instructor carries or piggybacks a guest down the slope, allowing even those who cannot ski to enjoy the thrill of the ride.

The cost is 300 yuan (about 62,000 won) per instructor per hour, and advance reservations are required. Most instructors are young men with professional training and coaching certifications.
One instructor told the media, "This service is open to everyone who loves the snow. Anyone can use it regardless of gender," adding, "Even if you can’t ski, you can still experience the wind, speed, and fun."
As Zhao’s social media post spread, netizens expressed a variety of reactions to the service.
One netizen commented, "The instructors provide emotional satisfaction to visitors. Such services could attract more people to Liaoning Province and help promote winter sports."
On the other hand, some criticized the service, pointing out that responsibility is unclear in the event of an accident, and that the close physical contact between instructors and guests could be controversial.
Another netizen harshly criticized, "This is a tacky service. True ski enthusiasts would have no interest in something like this."
Such services have already been introduced several times in China. In August, at Mount Emei in Sichuan Province, young and strong men were hired as hiking companions, carrying female tourists in various ways, as captured in photos.
On December 10, a tourist destination posted a job advertisement seeking male 'ski companions' who were at least 185 cm tall, had visible abs, handsome looks, and excellent interpersonal skills, offering a monthly salary of 50,000 yuan (about 1.035 million won).
y27k@fnnews.com Seo Yoon-kyung Reporter