Singer Bada Partners with Kolmar Korea to Launch K-Beauty Brand

[Financial News] Singer Bada (S.E.S.), well-known as a 'cosmetic enthusiast,' will officially launch her own cosmetics brand in the first half of next year.
According to Bada's team on the 17th, she became deeply involved in cosmetics research and development after appearing on Kolmar Korea's YouTube content 'Naneun Kolmar' early last year.
Through this, a project to turn her beauty expertise into products such as skincare, body care, hair care, and makeup gained momentum. She incorporated her practical beauty know-how from her idol days directly into the products.
Bada stated, "It is an honor to collaborate with Kolmar Korea, a company recognized for its outstanding products in the global market. I am doing my best to create safe and highly functional cosmetics that I and my family can trust and use for a long time."
Meanwhile, Bada recently covered the song 'Golden' from the Netflix animated film 'KPop Demon Hunters,' surpassing 4 million views and receiving enthusiastic support from global fans.
jashin@fnnews.com Shin Jin-a Reporter