Lotte Department Store Launches 'Apgujeong Makgeolli X Aki Sake' Collaboration Pop-up

[Financial News] Lotte Department Store announced on the 14th that it is hosting its first-ever collaboration pop-up featuring singer Kim Jae-joong’s Apgujeong Makgeolli and former mixed martial artist Yoshihiro Akiyama’s Aki Sake at the basement level one of Lotte World Mall in Jamsil until the 21st.
This pop-up is differentiated by its unique year-end party concept, tailored for the upcoming Christmas season. Lotte Department Store explained that visitors can directly experience the brands through a tasting zone for makgeolli and sake, as well as a cotton candy booth.
At the pop-up, the '2025 Christmas Edition' and 'Makgeolli Chocolate Package' are being unveiled for the first time. Limited edition sets featuring Apgujeong Makgeolli, Aki Sake, exclusive glasses, and photo cards are available, along with unique chocolates containing alcohol and merchandise sticker packages. During the event, there will also be special appearances by popular influencers.
Featured products include the 'Aki Highball 4-piece Set,' 'Aki X Apgujeong Special Set,' and the 'Apgujeong Exclusive Set.'
clean@fnnews.com Lee Jeong-hwa Reporter