KNPA and KT Launch Customized Campaigns to Prevent Youth Crime

The Korean National Police Agency (KNPA) and KT Corporation (KT) are launching customized campaigns using Rich Communication Services (RCS) messages to prevent new types of youth crime.
On the 2nd, KNPA and KT announced that they will use the RCS message delivery service to raise awareness about emerging youth crimes, such as false bomb threats and online gambling, and to carry out prevention activities.
RCS is an international standard messaging protocol defined by the GSM Association (GSMA) that can deliver more diverse information than traditional SMS. In addition to text, it allows for card-style image transmission, providing strong visual and content delivery, making it effective for sharing various types of information.
Starting with the launch of RCS messages to prevent 'false bomb threats' on the 6th of last month, KNPA and KT will now expand their campaigns to include the prevention of new crimes such as online gambling, illegal use of electric scooters, and fixed-gear bicycles beginning this month.
KT leverages its big data analysis capabilities and RCS message delivery technology to segment customers who have agreed to receive promotional messages by age, interests such as shopping and sports, and financial consumption patterns, enabling targeted messaging to specific customer groups.
This campaign will segment elementary, middle, and high school students and their parents by age, household type, and app usage patterns, sending customized information to 200,000 students and parents nationwide to prevent emerging crimes. KNPA explained that by targeting those most at risk of cybercrime, the effectiveness of the campaign is expected to be high.
In particular, with students using smartphones more frequently during the summer break, the campaign will urge parents to pay closer attention at home and will include tips on detecting signs of gambling in children, delivered via card news-style messages.
Additionally, the campaign will continue to raise awareness among youth about the dangers of illegal fixed-gear bicycle use and careless accidents involving electric scooters, as part of ongoing efforts to prevent new types of juvenile crime.
Kim Hoseung, Director of the Public Safety and Traffic Bureau at KNPA, stated, "Through our partnership with KT, we are able to raise awareness of evolving illegal activities among youth and conduct strategic campaigns to widely share prevention methods. Creating a safe society where young people can grow up properly requires the attention of everyone."
welcome@fnnews.com Jang Yu-ha Reporter