"A 9,000-Won Keyring Now Costs 70,000 Won"... Starbucks Faces Another 'Merchandise Frenzy'

[Financial News] Starbucks Korea recently released a limited-edition Miniature Tumbler Keyring, sparking a nationwide rush and resulting in shortages across the country.
On the 21st, Starbucks Korea held an event where customers could purchase two types of tumbler keyrings for 9,000 won each with the purchase of select beverages.
Despite limiting purchases to two per person, over 90% of stores nationwide sold out of the keyrings on the day of release.
Available in pink and signature white, the product is made from the same material as actual tumblers. Its lid opens to store small items, which adds to its appeal.
Even after selling out, online communities and social media have been flooded with enthusiastic posts such as "I really want one," "Why did I see this now?" and "Please restock," reflecting the explosive demand.
One user shared on the 21st, "I set an alarm just to buy the keyring and managed to get one after visiting four stores." Another commented, "The white one sold out right in front of me. I barely got the pink one, which is just big enough for lip balm or earphones."
A blogger wrote, "I couldn’t get one after checking several places, but finally managed to buy it at a store that opened a bit later. It’s both cute and practical." The blogger added, "There’s even a straw hole in the lid. For those collecting e-Stickers, it’s a great chance to get one while completing mission drinks."
Meanwhile, on secondhand platforms like Karrot, resale prices have soared to between 60,000 and 70,000 won per item.
A Starbucks Korea representative commented on the shortage, stating, "We believe the popularity of the Miniature Tumbler Keyring was influenced by the decorating craze among the MZ generation (Millennials and Generation Z)." The spokesperson added, "This is the first time we’ve introduced a keyring shaped like a tumbler, and its distinction from previous merchandise has driven even greater consumer interest."
moon@fnnews.com Moon Young-jin Reporter