Asia’s Largest Coffee Event ‘Cafe Show Seoul’ Set to Open... Coffee Industry Keywords Announced

[Financial News] The 24th edition of Asia’s largest coffee event, ‘Cafe Show Seoul,’ is set to open on the 19th.
According to industry sources, Cafe Show Seoul will be held from November 19 to 22 at COEX, occupying the entire venue in Samseong-dong, Seoul.
Having started as Asia’s first coffee expo, Cafe Show Seoul has grown into a leading global coffee business platform.
Cafe Show Seoul has chosen ‘BEYOND: The Era of Resonance in Cafés’ as the 2026 coffee industry trend keyword.
The 2026 trend, ‘BEYOND: The Era of Resonance in Cafés,’ signifies that cafés are evolving beyond spaces for simply enjoying a cup of coffee, becoming platforms where people, brands, communities, technology, emotions, and natural elements resonate with consumers.
The keywords encompass new connections, health in daily life, personal time, Loconomy, sustainability, and technological innovation.
A representative from Cafe Show Seoul stated, “In 2026, the coffee industry will evolve into an ecosystem that achieves richer and more sustainable growth through the expansion of coexistence and sensibility.”

ssuccu@fnnews.com Kim Seo-yeon Reporter