HYUNDAI HOME SHOPPING NETWORK CORPORATION Participates in ‘2025 Korea Brand & Entertainment Expo (KBEE 2025)’ with Small and Medium-Sized Partner Companies

According to Financial News, HYUNDAI HOME SHOPPING NETWORK CORPORATION announced on the 10th that it participated in the 2025 Korea Brand & Entertainment Expo (KBEE 2025), held at American Dream in New Jersey, USA, from the 6th to the 8th (local time), together with nine small and medium-sized partner companies. The company achieved a total of $5.9 million (approximately KRW 8.6 billion) in export consultations.
The Korea Brand & Entertainment Expo is an industry and culture convergence event hosted by the Ministry of Trade, Industry and Energy (MOTIE) and organized by the Korea Trade-Investment Promotion Agency (KOTRA). This year, over 100 Korean small and medium-sized enterprises and more than 250 overseas buyers participated. HYUNDAI HOME SHOPPING NETWORK CORPORATION supported participating companies’ overseas expansion by covering related expenses and operating B2B export consultation booths, facilitating business meetings with American buyers.
During the event, HYUNDAI HOME SHOPPING NETWORK CORPORATION introduced a variety of marketing programs linked to Korean content, aiming to enhance local recognition of Korean small and medium-sized enterprises’ products.
Han Kwang-young, CEO of HYUNDAI HOME SHOPPING NETWORK CORPORATION, stated, “This expo provided an excellent opportunity for Korean SMEs to directly appeal not only to overseas buyers but also to local consumers, leveraging the global popularity of Korean content. We will continue to expand our support to strengthen the global competitiveness of our partner companies.”

localplace@fnnews.com Kim Hyun-ji Reporter