Samsung Withdraws from Slim Phone Market... Competition Now Between Apple and Chinese Brands

Input: 2025-11-09 16:15:59

Updated: 2025-11-09 16:15:59

Galaxy S25 Edge.

As Samsung Electronics steps back from the slim phone market due to sluggish sales of the Galaxy S25 Edge, the competition is now shaping up between Apple and Chinese brands. According to industry sources on the 9th, major smartphone makers are either releasing or developing slim phones that are thinner than their flagship models. 6mm.

8mm). The Mate 70 Air also weighs 208g, making it heavier than the iPhone Air (165g) and Galaxy S25 Edge (163g). The Mate 70 Air’s strengths include a large 7-inch display and a high-capacity 6,500mAh battery.

Provided by Samsung Electronics iPhone Air. Provided by Apple Motorola 'Edge 70'. Motorola official website The global smartphone industry is engaged in a fierce competition to launch new 'slim phones,' with manufacturers racing to produce thinner devices.
It also features a triple camera setup: a 50MP main camera, a 12MP telephoto lens, and an 8MP ultra-wide lens. In contrast, the iPhone Air and Galaxy S25 Edge have adopted single and dual rear cameras, respectively, to achieve their slim profiles. An industry insider commented, "Slim models typically sacrifice some components, resulting in lower camera and battery performance compared to standard models.
However, Huawei appears to have focused on balancing thinness and performance. " Slim phones emphasizing value for money are also being launched. 99mm thick, in China last October and has since expanded sales to the UK, Europe, and the Middle East.
02 million KRW). 9mm thickness and a 5,000mAh battery. Apple is developing a successor to the iPhone Air, aiming for a launch in the second half of next year.
The company is expected to address the lower performance compared to higher-end models, which has been cited as a weakness of the iPhone Air. The new model is anticipated to feature a 48MP main camera and an ultra-wide lens, moving away from the single rear camera setup. However, due to sluggish sales, production volume may be reduced compared to the first generation.
On the other hand, Samsung Electronics, which entered the ultra-slim phone market with the Galaxy S25 Edge in May this year, is now withdrawing from the segment by halting development of a successor. The Galaxy S25 Edge, developed as a new growth driver, fell significantly short of internal sales targets, prompting a major revision of the company’s sales strategy. Samsung Electronics had considered replacing the 'Plus' model in the upcoming Samsung Galaxy S26 series lineup with the Edge, but ultimately decided to maintain the traditional three-model lineup: Standard, Plus, and Ultra.
An industry insider noted, "Slim phones have been developed in China to meet diverse local demand, leveraging the country’s vast domestic market. The competition for thinner devices is expected to continue, led by Apple and Chinese brands as they seek new growth opportunities.
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Provided by Samsung Electronics iPhone Air. Provided by Apple Motorola 'Edge 70'. Motorola official website The global smartphone industry is engaged in a fierce competition to launch new 'slim phones,' with manufacturers racing to produce thinner devices.
mkchang@fnnews.com Jang Min-kwon Reporter

· This article was translated using AI.

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