LOTTE WELLFOOD CO., LTD. Anticipates Record-Breaking Pepero Sales for Pepero Day

LOTTE WELLFOOD CO., LTD. announced on the 6th that this year's annual sales of the Pepero brand are expected to reach a record high of 241.5 billion KRW.
In particular, export sales are projected to increase by about 30% to 90 billion KRW, compared to 70.1 billion KRW last year. Steady domestic demand and strong brand loyalty, along with the spread of Pepero Day culture to global markets, have driven this growth.
Since 2020, LOTTE WELLFOOD CO., LTD. has been conducting a global integrated marketing campaign to promote Pepero Day, a unique Korean celebration, around the world.
This year, the company appointed the popular idol group Stray Kids as its official global ambassador, which has proven highly effective. Large-scale brand campaigns, including TV commercials, major outdoor advertisements, and subway events, have expanded its reach to global fans.
In Korea, the company focused on engaging with the MZ generation by operating a special event train on Seoul Subway Line 2, themed 'Find the Pepero Hidden by Stray Kids!'
The Stray Kids collaboration package sold out at some retailers. For example, at the Lotte Mart Zettaplex Seoul Station Branch, which is popular among tourists, the product sold out immediately after being stocked, demonstrating its high popularity.
Last September, Pepero was selected as the first global mega brand at the Korea-Japan Lotte Food Companies Integrated Strategy Meeting held in Warsaw, Poland.
At the meeting, Shin Dong-bin, Chairman of Lotte, called for the creation of a mega brand that would generate more than 1 trillion KRW in overseas sales through close cooperation between Lotte Korea and Lotte Japan.
In response, LOTTE WELLFOOD CO., LTD. established a new Pepero production line at the Lotte India Haryana Plant in July to begin full-scale overseas production.
A LOTTE WELLFOOD CO., LTD. representative stated, "We will continue to expand consumer touchpoints in various countries and grow as a global brand."

ssuccu@fnnews.com Kim Seo-yeon Reporter