CJ Olive Young Corporation to Promote K-beauty in the US Through Variety Show 'Perfect Glow'

CJ Olive Young Corporation is partnering with the global beauty variety show 'Perfect Glow' to promote K-beauty in the United States.
Olive Young announced on the 6th that it will serve as the main sponsor of tvN's variety program 'Perfect Glow,' which will open a beauty shop in New York City (NYC) and introduce K-beauty to local customers.
With the growing global popularity of K-beauty, the company is participating in the program to share Korean beauty expertise.
Olive Young has set up an 'Olive Young Zone' in the beauty shop, where visitors can experience K-beauty products and trends.
Carefully selected K-beauty products by Olive Young will also be featured in the program's main segment, 'Makeover.'
Additionally, until the 23rd, a pop-up store at Trendpat by Olive Young Hongdae will allow visitors to experience leading brands featured on Perfect Glow.
From the 8th, special promotions for related products will be held at Olive Young's stores nationwide and on the official online mall, and from the 22nd on the global mall.
A representative from Olive Young stated, "We aimed to use the variety show as a platform to expand awareness of K-beauty," adding, "As a global K-beauty leader, we will continue our efforts to promote K-beauty worldwide."

clean@fnnews.com Lee Jeong-hwa Reporter