"Enjoy the 'Faker Burger' and Win a Signed Jersey"... CU Launches Event to Celebrate T1's Finals Appearance

[Financial News] CU announced on the 5th that it will hold a 'T1 Team Signed Jersey Giveaway Event' to celebrate the global esports team T1’s advancement to the League of Legends (LoL) international finals.
CU has collaborated with T1 since 2022, introducing more than 30 co-branded products such as ready-to-eat meals and beverages.
The event runs until the 9th through CU’s commerce app, Pocket CU. Customers who purchase any of the five T1 collaboration products launched in September and accumulate Pocket CU membership points will automatically receive a stamp. Participants can select the jersey of their preferred player on the event page and enter the draw. Winners will receive a framed, autographed jersey from the selected player.
The eligible products are: '3XL T1 Pork Cutlet Triangle Kimbap' (1,700 KRW), 'T1 Teriyaki Chicken Gimbap' (3,400 KRW), 'T1 Real Beef Burger' (3,900 KRW), 'T1 Bulgogi Stir-fried Noodles' (4,500 KRW), and 'T1 Top Tier Hot Pack' (1,500 KRW), totaling five items.
Four of the ready-to-eat meals were created based on the preferences of T1 players, and have surpassed 500,000 units sold within a month of launch. The '3XL T1 Pork Cutlet Triangle Kimbap', chosen by Doran (Choi Hyun-joon) and Oner (Moon Hyun-joon), features a whole pork cutlet and is three times larger than the standard version. The 'T1 Teriyaki Chicken Gimbap', favored by Gumayusi (Lee Min-hyung) and Keria (Ryu Min-seok), is known for its sweet and savory sauce and tender chicken. The 'T1 Real Beef Burger', selected by Faker (Lee Sang-hyeok) and Oner, is juicy and flavorful. The 'T1 Bulgogi Stir-fried Noodles', picked by Faker and Doran, boasts a sweet marinade and a hint of garlic.
The 'T1 Top Tier Hot Pack', actually used by the team, was also produced in a limited run of 100,000 units.
Lee Eun-gwan, Head of Strategic Merchandising at BGF Retail, stated, “T1 collaboration products have been planned to reflect the players’ tastes and preferences, which is why they are so popular among fans. We will continue to expand cross-industry collaborations with strong products and differentiated marketing.”

localplace@fnnews.com Kim Hyun-ji Reporter