Targeting the U.S. Off-Road Market: Hankook Tire Participates in SEMA Show for Third Consecutive Year

[Financial News] Hankook Tire & Technology announced on the 5th that it will participate in the 2025 SEMA Show, North America's largest automotive parts exhibition, held from the 4th to the 7th (local time) at the Las Vegas Convention Center (LVCC).
The SEMA Show is an automotive aftermarket exhibition organized annually since 1967 by the Specialty Equipment Market Association (SEMA). This year, over 2,400 companies from more than 140 countries are participating, sharing innovative technologies and trends across the automotive industry. Hankook has participated for three consecutive years since 2023, continuously strengthening communication with North American SUV and pickup truck customers.
During the exhibition, Hankook will operate a brand booth showcasing five on- and off-road Dynapro products designed for SUVs in the North American market. The company also plans to present a variety of on-site programs where visitors can experience its top-tier global SUV tire technology.
The booth will feature off-road specialized products such as Dynapro MT2, Dynapro AT2 Xtreme, and Dynapro XT. Visitors can also see the newly launched all-season on-road tires for the North American market, including Dynapro Evo AS and Dynapro HT2.
Additionally, Hankook is enhancing customer engagement with differentiated, on-site brand content. Donut Media, a leading automotive influencer in the U.S., will host an off-road-focused podcast at the event. Through this, local customers will learn about the core performance and driving capabilities of the Dynapro lineup, as well as off-road driving experiences.
Hankook will also display the racing vehicles of its sponsored drivers, Joel Dulac and Jacob Pacheco, who compete in the renowned U.S. off-road race King of the Hammers. Their experiences with Dynapro's exceptional off-road performance will be shared through interview-style content, highlighting Hankook's advanced off-road technology.
Other customized SUVs and pickups equipped with Dynapro products, such as the Mercedes-AMG G 63 6x6, Jeep Gladiator, and Toyota Tacoma, will also be on display. Through these exhibits, Hankook aims to further elevate the global presence of its unified brand.
security@fnnews.com Park Kyung-ho Reporter