Appier and Yuhan-Kimberly Collaborate to Innovate AI-Based Advertising Creatives

Appier announced on the 4th that Yuhan-Kimberly has adopted its generative AI-based advertising creative solution, AdCreative.ai.
In the rapidly evolving digital marketing landscape, Yuhan-Kimberly has been seeking ways to diversify advertising materials for its campaigns and accelerate their production. The company also identified the need to improve delays caused by repetitive feedback and revisions when collaborating with agencies on ad creative production. To address these challenges, Yuhan-Kimberly decided to implement Appier’s generative AI technology to speed up content creation and enhance flexibility in managing advertising items.
Appier’s AdCreative.ai has learned from over one billion advertising creatives and performance data, enabling it to automatically generate visually appealing and high-conversion ad materials. Marketers can quickly obtain a wide variety of A/B test drafts optimized for different platforms with just a few clicks, significantly reducing repetitive design requests and feedback cycles while streamlining internal workflows.
By adopting AdCreative.ai, Yuhan-Kimberly expects to shorten the time needed for brand content production, allowing internal teams to focus more on creative tasks such as strategic planning and campaign design. The company also anticipates that this will help maintain brand consistency, enhance content quality, expand customer touchpoints, and ultimately boost business performance.
A representative from Appier stated, “Yuhan-Kimberly’s adoption of AdCreative.ai reflects the challenges faced by companies today in achieving both speed and quality in marketing. Appier is committed to supporting a new way of working, where AI acts not just as a tool but as a highly capable team member, helping organizations save time and costs while improving results.”
solidkjy@fnnews.com Reporter Koo Ja-yoon Reporter