Naver Corporation Launches AI-Powered Advertising Solution ‘ADVoost Screen’

Naver Corporation is introducing a new AI-powered advertising solution that enables small and medium-sized businesses with limited advertising experience to easily run digital out-of-home campaigns.
On the 3rd, Naver Corporation announced the launch of its new digital out-of-home advertising solution, ADVoost Screen, which incorporates advanced AI technology.
ADVoost Screen is Naver Corporation’s latest advertising solution, allowing customized ads to be displayed on various offline digital media, such as cinemas, billboards, and public transportation.
The solution digitizes the entire process of out-of-home advertising using AI technology, and, unlike the conventional monthly contracts, offers weekly options to enhance accessibility for small and medium-sized businesses.
Previously, advertisers had to contact each media operator individually, and the high minimum campaign costs posed a significant barrier for smaller businesses.
In contrast, ADVoost Screen streamlines complex procedures such as ad material registration, review, and data verification through the Naver Corporation advertising system, making it easy for even first-time advertisers to launch digital out-of-home campaigns.
The solution also features Naver Corporation’s video AI technology, Autoclip AI, which automatically optimizes the aspect ratio and size of video ads for different media formats. For example, if an advertiser wants to run a horizontal video on a vertical or special-format screen, the AI will automatically adjust the original video to fit the required specifications.
The diversity of ad placements is another strength of ADVoost Screen. The solution secures high-visibility digital media, such as cinema screens, large LED billboards in urban areas, taxi LED screens, and restaurant ordering and payment devices, helping advertisers maximize the effectiveness of their out-of-home campaigns.
Naver Corporation plans to further refine the solution to allow for more granular targeting based on marketing objectives such as office, shopping, and transportation. The company will also gradually expand the range of integrated media. By the end of the year, a separate ADVoost Screen product will be launched to enable self-employed business owners and small merchants to advertise using various media near their locations.
Lee Jong-min, head of Naver Corporation’s advertising business division, stated, “We will continue to strengthen our support based on AI advertising technology so that advertisers can implement integrated marketing strategies that bridge online and offline channels through the Naver Corporation advertising system.”


yjjoe@fnnews.com Jo Yoon-joo Reporter