[Gyeongju APEC] APEC Success: Gyeongju Emerges as a Global Center for Diplomacy and Tourism

Financial News Gyeongju — Kim Jang-uk: Gyeongju, North Gyeongsang Province, has established itself as a global hub for diplomacy and tourism, as well as 'a world city where peace, culture, and economy converge,' following the successful hosting of the Asia-Pacific Economic Cooperation (APEC) Summit.
In particular, Gyeongju aims to leverage the international stature and infrastructure gained from the successful APEC Summit to become the 'Davos of culture and tourism' and secure future growth engines at this pivotal turning point.
This APEC Summit served as a historic milestone, firmly establishing Gyeongju, a city representing Korea's history and culture, as a central stage for global diplomacy and a premier international tourist destination. By promoting itself as 'the most Korean city,' Gyeongju also showcased a unique platform for cultural diplomacy, distinguishing itself from other international conferences.
Highlights included summit meetings at the Gyeongju National Museum, visits by leaders' spouses to Silla heritage sites such as Bulguksa and Seokguram Grotto, and a hanbok fashion show at the spectacularly lit Woljeonggyo Bridge—all of which captivated audiences worldwide.
Gyeongju's signature food, Hwangnam Bread, along with K-Food, K-beauty, and K-Medical, played a significant role in naturally introducing and promoting the value of Korean cultural content.
According to an analysis by the Korea Chamber of Commerce and Industry (KCCI) and Deloitte Consulting, the total economic impact of hosting APEC in Gyeongju is estimated at approximately 7.4 trillion KRW. Of this, the short-term direct effect is projected at 3.3 trillion KRW, while the mid- to long-term added value from tourism and consumption is expected to reach 4.1 trillion KRW.
The ripple effect is anticipated to extend beyond Gyeongju to neighboring regions such as Pohang, further revitalizing the local economy.
In practice, a large cruise ship was used as a floating hotel at Pohang Yeongilman Port, and Pohang hosted various events such as the 'APEC Success Fireworks & Drone Show' to share the excitement of APEC and boost economic activity.
Local residents expressed great pride, saying, "I am extremely proud as a citizen that the APEC event was held successfully," and added, "APEC was not just an event, but a testbed for Gyeongju's leap toward becoming an international city. The city set the most exemplary model for success across all areas, including administration, safety, and culture."
Joo Nak-young, Mayor of Gyeongju, emphasized, "Even after APEC, we will continue to develop the city with the strength of our citizens, making Gyeongju a world city where peace, culture, and economy meet."
Meanwhile, the city aims to elevate its global status by leveraging APEC as a springboard. Plans are in place to attract a variety of international conferences and industrial forums year-round, centered around the Hwabaek International Convention Center (HICO) and the International Conference Complex District (GGCC).
Gyeongju also plans to pursue the hosting of an 'Asian Davos Forum' and continue to build its reputation as a city of international conferences.

gimju@fnnews.com Kim Jang-uk Reporter