Handball H League Expects Sponsorship Effect to Reach 20 Billion KRW, Up 38% from Last Season

[Financial News] The Handball H League is expected to generate sponsorship effects worth around 20 billion KRW for the 2024–2025 season through its sponsors.
According to the Korea Handball Federation, the sponsorship effect for the previous H League season, announced at the new season's media day on the 30th, amounted to 20.14301 billion KRW.
This figure, calculated by The Polestar, a company specializing in sponsorship effect analysis, represents a 38% increase compared to the 2023–2024 season. When broken down by media, 55% of the effect came from online broadcasts and news, while 44.7% was attributed to TV broadcasts and news.
Attendance also rose by 51% compared to the previous season.
While attendance was 38,090 during the 2023–2024 season, it increased by 51% to 57,359 for the 2024–2025 season. The Korea Handball Federation expressed its determination to maintain this upward trend into the 2025–2026 season.
The 'Shinhan SOL Bank Handball H League 2025–2026 season' will kick off on the 15th of next month at the SK Olympic Handball Gymnasium in Songpa-gu, Seoul, with a match between Doosan Handball Club and SK Hawks.
rsunjun@fnnews.com Yoo Sun-jun Reporter