Daejeon Shinsegae Art & Science Opens Largest Louis Vuitton Store Outside the Capital Area

Daejeon Shinsegae Art & Science is set to unveil the largest Louis Vuitton store in Korea outside the capital region.
Daejeon Shinsegae Art & Science announced on the 30th that it will open a Louis Vuitton boutique on the first and second floors of the department store on the 31st.
The Daejeon Shinsegae Louis Vuitton store features the largest standalone duplex structure among non-capital region locations, offering an enriched space to experience the luxury lifestyle proposed by Louis Vuitton.
The store presents a diverse lineup of collections, including women's and men's ready-to-wear, fine jewelry, beauty, accessories, and travel items.
Among the main collections, the women's ready-to-wear range introduces the '2025 Women's LV Ski Collection,' which combines sophistication and functionality. For men, the '2026 Spring/Summer Men's Pre-Collection' curated by Creative Director Pharrell Williams captures the essence of the British countryside.
The fine jewelry selection features the Color Blossom collection, celebrating Louis Vuitton’s iconic Monogram Flower, as well as the graphic and genderless Le Damier de Louis Vuitton collection.
A unique aspect of the store is its duplex layout, connecting two floors into a single Louis Vuitton space. Although the floors are separate, customers can move comfortably between them via an in-store elevator. Especially for the upcoming holiday season, the store will be transformed with a Le Voyage des Lumières window concept inspired by magical trunks, adding to the festive excitement.
Since opening in August 2021, Daejeon Shinsegae Art & Science has established itself as the region’s leading department store within four years.
A representative from Daejeon Shinsegae Art & Science stated, “We expect to create the best synergy by bringing together the global luxury brand Louis Vuitton and Daejeon’s premier department store. We will continue striving to provide special experiences and inspiration to all our customers.”

kwj5797@fnnews.com Kim Won-jun Reporter