Samsung Electronics Named 'Most Loved Home Appliance Brand' in Australia

[Financial News] Samsung Electronics announced on the 26th that it has been selected as the 'Most Loved Home Appliance Brand' in the '2025 Customer Satisfaction Awards' hosted by Finder, a consumer evaluation agency in Australia.
Finder is one of the most influential consumer evaluation agencies in Australia. It conducts comprehensive assessments of more than 20 brands, evaluating product innovation, performance, reliability, value, and ease of use, based on feedback from over 60,000 consumers nationwide. Samsung Electronics was recognized as the 'Most Loved Home Appliance Brand' for its convenient user experience enabled by AI and personalized features, as well as outstanding product performance and energy efficiency. In particular, the seamless integration of home appliances via Samsung SmartThings, including smartphones, was highly praised for maximizing everyday convenience.
In this evaluation, Samsung received 26 'Best Awards' and 13 'Excellence Awards' in various categories, including TVs, refrigerators, washing machines, dryers, stick vacuum cleaners, and microwave ovens, such as 'Most Loved,' 'Most Trusted,' 'Best Value,' 'Best Performance,' and 'Most Recommended Brand.'



ehcho@fnnews.com Cho Eun-hyo Reporter