'K-Beauty Leader' APR Corporation Establishes Itself as a Global Brand... medicube Age-R Surpasses 5 Million Units Sold

The medicube Age-R beauty device from APR Corporation, which has emerged as a leading K-beauty stock, has firmly established itself as a global brand. Since its launch in 2021, global cumulative sales have surpassed 5 million units in just four and a half years. With the growing global demand for home beauty devices and the rising popularity of K-beauty, the pace of sales is expected to accelerate even further.

According to industry sources on the 22nd, APR Corporation is solidifying its role as a leading player in the beauty device market.
As of September, the global cumulative sales volume of APR Corporation’s beauty device brand, medicube Age-R, exceeded 5 million units. Depending on the model, prices range from 200,000 to 300,000 KRW, and the cumulative sales revenue is estimated to have well surpassed 1 trillion KRW.
Notably, after surpassing 3 million units at the end of last year, an additional 2 million units were sold in just nine months. Following the milestone of 4 million units in June, cumulative sales reached 5 million in only three months, demonstrating a sharp acceleration in growth. The flagship product, medicube Age-R Booster Pro, alone surpassed 2 million units in global cumulative sales, driving the overall brand’s growth.
This sales performance is attributed to proactive investment and systematic structuring of the beauty device business. Starting with the launch of medicube Age-R Booster Pro in October 2023, APR Corporation began operating its own production facility, APR Factory, becoming the first Korean beauty company to internalize the entire value chain from planning, R&D, and production to distribution. Since then, the company has continuously expanded its lineup with products such as Medicube Age-R Ultra Tune 40.68, High Focus Shot, Mini Booster Pro, Booster Cleansing Device, Booster Pro Mini Plus, and High Focus Shot Plus, further enhancing customer satisfaction.

The brand has also achieved remarkable results in overseas markets. Of the 5 million global cumulative sales of Age-R devices, more than half came from international markets. In particular, significant success has been recorded in the United States and Japan.
In the United States, sales expanded dramatically after entering major retail channels such as Ulta Beauty. Full-scale annual sales in the US began in 2022, and as of this October, monthly sales have reportedly increased nearly sevenfold.
In Japan, fueled by the popularity of K-beauty, sales have surged, with distribution expanding from online platforms like Qoo10 Japan to offline channels such as drugstores and variety shops, driving overall growth.
Currently, APR Corporation is strengthening product competitiveness through consumer-centric design and rigorous safety verification. In July, the company obtained all major certifications, including the IECEE CB Scheme (CB Scheme) under the IEC System for Conformity Assessment Schemes for Electrotechnical Equipment and Components (IECEE), CE Electromagnetic Compatibility Certification (CE EMC) in Europe, Federal Communications Commission (FCC) certification in the US, and KC Certification in Korea, meeting global safety standards for electromagnetic compatibility. The CB Scheme certification for all models of Booster Pro marks the first such achievement in the domestic home beauty device industry.
Looking ahead, APR Corporation plans to further strengthen its connection with consumers both domestically and internationally. To this end, the company will enhance its flagship operations in Korea, such as Space Dosan, while also expanding brand experience opportunities by participating in the Consumer Electronics Show (CES) and hosting pop-up events in major global cities.
A representative from APR Corporation stated, “By overseeing every stage from planning and production to sales of beauty devices in-house, we have secured a competitive edge in quality, resulting in the milestone of 5 million units sold. We will continue to grow as a trusted K-beauty leader in the global market, grounded in innovative technology and safety.”
wonder@fnnews.com Jung Sang-hee Reporter