MUSINSA Changes BI for the First Time in 7 Years, Emphasizes Global Business Expansion

[Financial News] MUSINSA is enhancing its brand image by distinguishing between its corporate identity and its online/offline store and service identities. The company aims to highlight its potential for business expansion beyond its platform, including into global markets.
On the 22nd, MUSINSA unveiled the newly updated BI for MUSINSA Store. The logo, previously written in uppercase English letters as 'MUSINSA,' has been redesigned to appear bolder and more robust.
This BI renewal goes beyond a simple logo update. It has been refined to reflect MUSINSA’s expanded corporate scale and elevated business status. The key change is the clear separation between MUSINSA as a company and the MUSINSA Store BI as a service.
MUSINSA operates platforms such as 29CM, Soldout, and MUSINSA EMPTY, in addition to proposing styles tailored to customer preferences through MUSINSA. The company is also expanding its offline presence with its in-house brand, Musinsa Standard.
The new BI will be applied to signage, guides, and other materials at both online stores and offline multi-brand shops, as well as at new locations scheduled to open in the future. Applying the bold new BI to offline stores is expected to enhance visibility and effectively increase customer interest.
To commemorate the BI renewal, MUSINSA is running a branding campaign under the slogan 'Bolder Than Ever, The New MUSINSA' for ten days until the 31st.
A MUSINSA representative stated, "In 2018, MUSINSA’s annual sales were in the 100 billion KRW range, but in just seven years, the company has grown more than tenfold, surpassing 1 trillion KRW in sales. MUSINSA has expanded its business and categories beyond a fashion vertical platform to include beauty, sports, and lifestyle. This BI renewal announcement demonstrates our commitment to continued growth in both online and offline stores, as well as global business expansion, solidifying our position as Korea’s leading fashion company."
wonder@fnnews.com Jung Sang-hee Reporter