Nongshim Launches Global 'KPop Demon Hunters' Campaign in Times Square, New York

[Financial News] Nongshim announced on the 20th that it held a large-scale global campaign in Times Square, New York, on the 18th to commemorate the launch of its collaborative Shin Ramyun with the popular Netflix animated film 'KPop Demon Hunters.'
Nongshim showcased the collaborative Shin Ramyun advertisement with 'KPop Demon Hunters' via a giant Digital Out-of-Home (DOOH) billboard in Times Square. The company also operated various themed booths where consumers could experience the Shin Ramyun brand.
In the Food Zone, visitors could sample Shin Ramyun Toomba and Saeukkang using instant noodle cookers, allowing them to experience the popular 'Han River Ramen' culture. The Reward Zone featured an instant photo booth with 'KPop Demon Hunters' characters as the backdrop, while the Event Zone offered prizes such as Shin Ramyun through a social media follow event.
A Nongshim representative stated, "We will continue to directly engage with consumers worldwide and actively promote Shin Ramyun's global slogan, 'Spicy Happiness In Noodles.'"
Nongshim is sequentially launching the collaborative package with 'KPop Demon Hunters' starting in Korea at the end of August, followed by global markets. Sales in the Americas, including the United States, will begin in mid-September, with additional countries to follow. The product will also be introduced in the United Kingdom (UK), France, Germany, and Australia within the year.


ssuccu@fnnews.com Kim Seo-yeon Reporter