Genians Successfully Concludes 'GITEX GLOBAL 2025' in Dubai, Expands Collaboration Opportunities with Local Partners

Genians announced on the 20th that it successfully wrapped up its participation in the Middle East’s largest ICT exhibition, 'GITEX GLOBAL 2025,' held from the 13th to the 17th in Dubai, United Arab Emirates (UAE).
At this exhibition, Genians showcased its integrated security strategy centered on three core solutions: Network Access Control (NAC), Endpoint Detection and Response (EDR), and Zero Trust Network Access (ZTNA). The company presented practical security implementation plans to customers from various industries, including government agencies, fintech, healthcare, telecommunications, and mobility. It also expanded collaboration opportunities with local partners.
The company reported that meetings with Middle Eastern public sector officials revealed significant interest in its NAC solution. Genians’ use cases in the region’s healthcare sector left a strong impression, leading to discussions about applying NAC to domestic medical institutions and government networks, as well as pursuing proof-of-concept (PoC) projects.
Genians also met with security solution providers from the Middle East and Africa to introduce its solutions and seek new partners to attract additional customers. With existing partners, the company discussed ways to enhance cooperation, including technical support, strengthening sales capabilities, and joint marketing initiatives.
This year’s 'GITEX GLOBAL 2025' marks the second consecutive year that Genians has participated in the exhibition. Last year, the company debuted its EDR solution to the global market at the same event, establishing a new foothold in the Middle Eastern market. In particular, Genians’ on-premises EDR solution attracted considerable attention, aligning with the region’s preference for self-managed security systems.
Since the initial launch of its EDR solution, Genians has expanded local partnerships and steadily strengthened its business foundation in the Middle East, including supplying EDR to public institutions in the Kingdom of Saudi Arabia (KSA). The company has been selected as the lead organization for a national project in the region, continuing joint research and export activities with its partners. Genians is also actively expanding its business base by opening a new office in Dubai, UAE, and assigning resident staff to conduct local market research, sales, and marketing.
Naseil, Director of Overseas Business at Genians, stated, “After unveiling our EDR solution at GITEX last year, we achieved success in securing customers in Saudi Arabia through active sales efforts. We expect this year to be another pivotal moment for expanding into the Middle Eastern market. Moving forward, we will continue to provide tailored security environments for local customers and further solidify our presence in the region.”

solidkjy@fnnews.com Gu Ja-yoon Reporter