Apartmentary Secures Strategic Investment from LG Electronics

Apartmentary, a premium apartment interior design company, announced on the 17th that it has secured a strategic investment from LG Electronics.
This investment marks the first new funding since the Series C round in 2022 and is part of a strategic partnership to deliver next-generation residential experiences by integrating appliances, interior design, AI, and IoT technologies.
Apartmentary has established itself as the leading interior service company in Korea, pioneering an integrated residential service model in the local apartment interior market. As of the first half of 2025, the cumulative number of remodeling projects started increased by 64.07% compared to the same period last year, demonstrating robust growth. During the same period, customer satisfaction (NPS) also reached a cumulative score of 56.07, proving the company's top-tier service competitiveness in the industry.
With this investment, Apartmentary and LG Electronics will introduce 'Immersive Home,' an immersive residential solution that integrates appliances and IoT technology from the initial planning stages of interior design.
Additionally, Apartmentary's kitchen brand 'Akit' and LG Electronics' kitchen appliances will be offered as package products. Apartmentary will provide customers with coordinated furniture and appliances, integrating the previously separated purchase and consultation processes. The goal is to dramatically enhance the customer experience throughout the interior journey. Through this partnership, LG Electronics will participate on Apartmentary's board of directors, enabling both companies to share strategic direction and execution frameworks more closely.
Soyeon Yoon and Joonyoung Kim, co-CEOs of Apartmentary, stated, "For the past decade, Apartmentary has developed detailed, K-craftsmanship-based home renovation services that meet the high standards of Korean consumers. Together with LG Electronics, which has ranked first in major global appliance markets such as North America, we aim to deliver a new, trusted residential experience to customers worldwide."
A representative from LG Electronics commented, "Home renovation services and appliances are core aspects of daily life and are closely linked worldwide. This investment is an important step for both companies to jointly create services that deliver greater value to customers under a long-term vision."
Apartmentary plans to leverage this investment to continue its long-term growth by providing innovative remodeling services that enhance the quality of life for its customers.

ming@fnnews.com Jeon Min-kyung Reporter