"665% Surge" Makeup Version of 'Culinary Class Wars'—Coupang Play's 'Just Makeup' Becomes a Sensation

[Financial News] The Coupang Play original variety show 'Just Makeup,' which has drawn attention as the makeup version of 'Culinary Class Wars,' has topped the platform's popularity chart just two weeks after its release, sparking a 'K-beauty syndrome.' Riding this explosive growth, the preview for episode 6, featuring a new mission, has been released, heightening anticipation.
'Just Makeup' is a large-scale makeup survival program on Coupang Play, where leading K-beauty makeup artists compete with their unique styles and personalities. With each episode, viewership has skyrocketed, making it the number one content on Coupang Play.
In the third round, the first team mission will be based on performances by K-pop idol groups TWS and STAYC. This high-level challenge goes beyond flawless makeup application, requiring emotional direction and teamwork to captivate fans, promising maximum tension.
This round is especially intense, as all members of the winning team will survive, while the entire losing team will be eliminated.
'Just Makeup' claimed the top spot on Coupang Play's popularity chart and earned a 4.6 rating after episodes 4 and 5 were released on the 10th. Compared to the first week, viewership soared by an astonishing 665%, or 7.65 times, reflecting enthusiastic audience response.
Rave reviews continue to pour in, such as, "A blockbuster series is in the making," "It's like the art version of 'Culinary Class Wars,'" "The diversity and transformation of makeup in every episode are refreshing," and "Waiting a week for the next episode feels too long."
Episode 6 of 'Just Makeup' will be released at 8 p.m. on the 17th. It will be available for free to all regular members.
jashin@fnnews.com Shin Jin-a Reporter