BODYFRIEND's 'Healthspan Recharge Station' Welcomes Over 14,000 Visitors

[Financial News] BODYFRIEND announced on the 13th that its pop-up store, the Healthspan Recharge Station, has attracted a cumulative total of over 14,000 visitors.
The Healthspan Recharge Station is a pop-up space designed to give people time to recharge their healthspan through massage. Visitors can experience the latest healthcare robots, medical devices, massage chairs, the La Cloud Motion Bed, and even BODYFRIEND Mini, the brand's compact massager.
Since May, BODYFRIEND has operated the Healthspan Recharge Station at several locations, starting with Shinsegae Department Store Gangnam Branch, followed by Hyundai Department Store COEX Branch, Gangdong I-PARK The River Mall, Lotte Department Store Jeonju Branch, and Shinsegae Centum City Department Store.
In particular, since August, the company has established a dedicated Event Planning Team to further expand the success of its pop-up stores, targeting a wider range of venues and enhancing systematic operations.
A BODYFRIEND representative stated, "We plan to operate the Healthspan Recharge Station not only in large malls but also at festivals and expos. We hope that many people will have easy access to our diverse products through pop-up stores in addition to BODYFRIEND lounges nationwide."

butter@fnnews.com Kang Kyung-rae Reporter