"Please Call Sejong Hanwoo 'Sejong Hanwoo Daewang'"

[Financial News Sejong = Kim Won-jun] Sejong Special Self-Governing City announced on the 12th that it held the 'Sejong Hanwoo Brand Vision Declaration Ceremony' on the main stage of Sejong Lake Park on the 11th.
The event was organized to widely promote the excellence and value of Sejong Hanwoo and to share the brand's vision, which is being developed jointly by citizens and local farmers.
More than 200 people attended the ceremony, including Choi Min-ho, Mayor of Sejong Special Self-Governing City, Lim Chae-seong, Chair of the Sejong City Council, council members, producer groups, consumer organizations, and local residents.
During the ceremony, the brand name 'Sejong Hanwoo Daewang', selected through a public contest, and the character 'Ttuppuri' were officially unveiled. The event also featured a calligraphy performance artistically expressing the vision for Sejong Hanwoo.
Following the declaration, a Sejong Hanwoo promotional meeting was held at the City Symbol Plaza, attended by Mayor Choi, representatives of Hanwoo restaurants, and officials from the National Hanwoo Association.
Participants shared a dinner, experiencing firsthand the taste and quality of Sejong Hanwoo, and discussed ways to enhance its competitiveness and future development.
Starting with this vision declaration, Sejong Special Self-Governing City plans to develop 'Sejong Hanwoo Daewang' into a high-quality brand with nationwide recognition by strengthening production and quality, improving distribution channels, and expanding promotions and marketing. The city will focus on building consumer trust through joint branding, as Sejong Hanwoo boasts a high rate of top-grade beef, comparable to other leading brands across the country.
Mayor Choi stated, "Sejong Hanwoo's rate of top-grade beef is 78.6%, surpassing the national average and representing the highest level of taste and quality in Korea. We will do our utmost to ensure that Sejong Hanwoo Daewang, inheriting the name of King Sejong, becomes Korea's representative Hanwoo brand."
kwj5797@fnnews.com Kim Won-jun Reporter