TikTok: "Korean Companies, Let's Go Global Together"... Business Proposal to 1.6 Billion People [12th Korea Cultural Content Forum]

[Financial News] "TikTok will be the bridgehead for the global leap of K-brands." 
Matty Lin, General Manager of TikTok Korea Global Business Solutions (GBS), expressed his view at the keynote speech of the 12th Korea Cultural Content Forum held at the Chosun Palace Seoul Gangnam in Gangnam-gu, Seoul, on the 17th, saying, "TikTok is the leading short-form platform used by 1.6 billion people worldwide and the optimal partner for Korean brands to expand overseas."
Manager Lin, who is the head of the global business solutions organization responsible for TikTok Korea's advertising business, was newly appointed this year. In particular, as he led TikTok's 'Southeast Asia market expansion acceleration' and 'first global launch of TikTok Shop', he plans to actively pursue business expansion and partnership strengthening in the Korean market.
He emphasized, "I believed TikTok was the first platform to provide an innovative user experience. TikTok has grown to second place in the e-commerce sector and has expanded to North America, Europe (EU), Japan, and Latin America," adding, "We will support thousands of Korean companies to expand overseas." 
Currently, TikTok expects the Korean Wave market to grow to a scale of 200 billion dollars (276 trillion 180 billion won) by 2030. 
To this end, Manager Lin urged the combination of 'content' and 'commerce' by utilizing the influence of K-culture. 
He explained, "Consumption of K-content within TikTok has increased by 1600% in recent years, and 3 out of the top 10 beauty brands in the U.S. have Korean roots. K-culture has already created a business opportunity worth 87 billion dollars (120 trillion 1209 billion won)," adding, "Korea should also move forward with the concept of simultaneous circulation of awareness, consideration, participation, purchase, and review, reinforcing each other." 
He continued, "The secret to TikTok's success is the creator ecosystem, and in this era, anyone can become a creator, not just mega influencers," advising, "Brands should design content centered on empathy, authenticity, and interests rather than demographics."
Manager Lin also introduced 'AI-based production' and 'optimization tools' as ways to fully utilize TikTok.
Currently, 'TikTok Symphony' supports script writing, multilingual translation, avatar creation, and automatic video conversion of text and images in just a few minutes. 'TikTok One' provides a one-stop service from idea discovery to production, measurement, and optimization.
He stated, "Through TikTok Symphony and TikTok One, as well as the 'Creative Center' and 'Creator Marketplace', we provide trending hashtags and popular product insights, connecting brands with millions of creators," adding, "We have been investing long-term in developing better products, technology, and AI, and will support the global growth of Korean brands in the future."
Finally, Manager Lin said, "Under the mission of elevating creativity and joy, TikTok aims to be a window, canvas, and bridge to the world," expressing his expectation that "Korean companies will expand globally through TikTok."

Special Reporting Team
rsunjun@fnnews.com Yuseonjun Reporter