Sealy Bed Opens Popup Store at Galleria Luxury Hall

[Financial News] Sealy Bed announced on the 16th that it will operate its first popup store on the 5th floor of Galleria Luxury Hall WEST until October 1.
This popup store, which Sealy Bed is introducing for the first time at Galleria Luxury Hall, is characterized by simultaneously embodying the long heritage of 144 years and the value of a premium brand.
In particular, to commemorate the 144th anniversary of its founding, it has been completed as a luxurious space that harmonizes traditional beauty and modern sensibility by utilizing traditional Korean paper through collaboration with An Chi-yong, a national intangible cultural heritage holder.
At the popup store, you can directly experience new products that Sealy Bed is introducing, such as the representative high-end line 'Crown Jewel' scheduled to be released domestically in September, and 'Black Mulberry' launched to commemorate the 144th anniversary of its founding.
'Black Mulberry' is a product born to commemorate the collaboration project with An Chi-yong. It applies Sealy Bed's newly developed 7-turn 'React Support' coil, providing stability when first lying down and support when pressure is concentrated.
The representative bestseller 'Exquisite Heavenly Cedar' is also on display. 'Exquisite Heavenly Cedar' is the third series of Sealy Bed's premium line 'Exquisite'. It uses the 'Rest Support' coil for precise support inside and cashmere and wool padding as interior materials to simultaneously embody the utmost comfort and luxury.
To commemorate the opening of the popup store, abundant benefits have been prepared for visiting customers. During the popup period, gifts composed of sleep items such as waterproof covers, hotel-style cotton pillows, and hotel-style bedding sets will be provided according to the purchase amount. Additionally, during the 'Wedding Festa' period at Galleria Luxury Hall from the 18th to the 28th of this month, a promotion will be held to provide an additional 250% mileage accumulation for prospective newlywed customers.
Kim Jeong-min, Senior Vice President of Marketing at Sealy Korea, said, "This Galleria Luxury Hall popup store is a space where you can experience Sealy Bed's long heritage and differentiated technology in one place," and added, "We will continue to carry out new marketing activities so that customers can directly experience Sealy's sleep solutions through various channels."

stand@fnnews.com Seo Ji-yoon Reporter