Park Bo-gum Effect? Ace Bed CF Surpasses 20 Million Views

[Financial News] Ace Bed announced on the 15th that the 'Strange Science Land ACE' TV CF, released on the 23rd of last month, surpassed 10 million views on YouTube just 10 days after airing, setting a new record for itself.
Approximately 20 days after airing, the Ace Bed CF reached 20 million views on YouTube. It is the fastest-growing view count among Ace Bed's single campaigns.
This campaign is said to have created a positive synergy by combining a mysterious and luxurious advertising mood with the fresh concept of actor Park Bo-gum leading to 'Strange Science Land ACE where everyone sleeps well.'
So far, Ace Bed has conveyed the message 'Bed=Science' through various campaigns emphasizing the importance of sound sleep. This CF expands the brand's core value into a new worldview of 'Strange Science Land ACE where everyone can sleep well.'
The freshness of the new character portrayed by actor Park Bo-gum also played a significant role. Park Bo-gum's unique transformation, expanding his influence domestically and internationally through various activities, is said to have appealed more attractively to consumers. On major SNS platforms like YouTube and Instagram, reactions such as "The new worldview is interesting," "The message 'Bed=Science' resonates more freshly," and "Park Bo-gum's role fits well with the ad's atmosphere" continue.
An Ace Bed representative stated, "We are delighted that this campaign, aired after much deliberation, has garnered explosive attention in a short period," adding, "As a brand that has built the heritage of 'Bed=Science' for decades, we will continue to strive to provide special sleep experiences."

stand@fnnews.com Seo Ji-yoon Reporter