Woongjin Freed Life, Launches 'High Freed Subscription' with Lotte Hi-Mart

[Financial News] Woongjin Freed Life announced on the 15th that it has launched the 'High Freed Subscription' product, combining funeral and appliance subscriptions, in partnership with Lotte Hi-Mart.
This product was prepared in line with the subscription economy trend. Customers can choose the desired period and payment amount to use both the home appliances of brands entering Lotte Hi-Mart and the funeral and life care services of Woongjin Freed Life. It is sold at Lotte Hi-Mart offline stores nationwide.
In particular, if the product is fully paid without using the funeral or conversion product, the payment will be refunded in full upon maturity. Depending on the type of subscription and the number of accounts, a cashback support of up to 4.8 million won is also provided.
Woongjin Freed Life previously introduced the 'High Freed' combined product linking funeral services and appliance purchases with Lotte Hi-Mart, which received a positive response. This time, they aimed for differentiation by adding appliance subscription benefits to the characteristics of the funeral subscription economy through installment payments.
A representative from Woongjin Freed Life said, "We have introduced a product that adds appliance subscription cashback benefits by utilizing the characteristics of funeral services enjoyed through installment payments," and "We will provide differentiated life value through service innovation that reflects changing life trends and customer needs."
Meanwhile, Woongjin Freed Life is a total life care specialized brand launched by Woongjin's acquisition of the leading funeral service company Freed Life. It aims to be a life care platform covering the entire life cycle by combining Woongjin's customer-centric philosophy with Freed Life's expertise.

jimnn@fnnews.com Shin Ji-min Reporter