"Into Deep Sleep" Yvezari Sleep & Sleep Popup Store Opens

[Financial News] Yvezari announced on the 8th that it will operate an experiential popup store for Sleep & Sleep at the Starfield Market Jukjeon Branch in Yongin, Gyeonggi Province until the 18th.
This popup store is titled 'Dream Piece X Sleep Piece', designed to allow visitors to directly experience the sleep solutions and the value of healthy sleep presented by Yvezari's sleep-specialized brand, Sleep & Sleep. It is centered around Sleep & Sleep's representative functional bedding lineup, the 'Deep Sleep Series'.
The popup store is composed of △Deep Sleep Experience Zone △New Product Zone △Photo Zone. Visitors can naturally enjoy a diverse experience of sleep by becoming travelers on a journey towards deep sleep.
The Deep Sleep Experience Zone is a special experience space where you can try the Deep Sleep Series in an independent space and discover a sleep rhythm that suits you. In the New Product Zone, you can check out Sleep & Sleep's new products for this fall and winter season ahead of other stores. This popup space also features health functional foods containing the sleep hormone melatonin to convey that sleep is a wellness lifestyle that goes beyond simple rest.
The main item of the popup store, the Sleep & Sleep Deep Sleep Series, is a product line consisting of ergonomically designed functional pillows and toppers made from premium materials. Since its launch, it has recorded cumulative sales of 650,000 units, establishing itself as a representative product group of the brand.
In this popup store, the Deep Sleep Pillow Limited Edition, which delivers a vibrant emotion with its purple color package, will also be sold in limited quantities. When purchasing this product, a limited edition pillow cover and additional gifts will be provided. Along with this, Sleep & Sleep has also prepared souvenirs for all visitors during the popup store's operation period to commemorate its opening.
Sang-Hoon Kim, CEO of Sleep & Sleep, said, "Following Seongsu, we hope that visitors can directly experience high-quality sleep through this newly opened popup store, and that the changed pieces of sleep will accumulate every day to lead to a better daily life," adding, "We plan to continue expanding new and diverse experiential opportunities so that many people can easily understand and experience the value and solutions of deep sleep."

stand@fnnews.com Ji-Yoon Seo, Reporter